A citizen-led movement to build a responsible, proud and inclusive civic culture across Noida — inspired by PM Modi's vision for Viksit Bharat 2047.
On the occasion of the 77th Republic Day of India and the 50th Foundation Year of Noida, Noida Lok Manch launched the Noida I Care Initiative — drawing inspiration from the national spirit of India I Care.
The initiative is conceived and implemented under the guidance of Shri Prabhat Kumar (President) and Shri Mahesh Saxena (General Secretary), Noida Lok Manch.
The formal launch will be held on 3rd May 2026 at Amity University, Noida, with 1,200–1,400 participants expected — including Infosys Foundation, Amity University, and leading degree colleges of Noida.
"Swachh Bharat is the world's biggest and most successful people's movement — built not by government alone, but by crores of ordinary citizens who made it their personal mission." — Hon'ble PM Shri Narendra Modi ji
To build a responsible, proud and inclusive citizen culture that transforms Noida into a clean, disciplined, helpful and environmentally responsible city — recognised nationally and globally as a Cultured Developed City.
To engage citizens across all age groups and institutions to take personal ownership for civic behaviour through awareness, participation and consistent on-ground action.
3rd May 2026
Amity University, Noida
1,200+ expected participants
Five values that guide every action of the Noida I Care Initiative.
Every citizen is a stakeholder. Civic improvement begins with each person's personal commitment to responsible behaviour in public spaces.
Change happens when communities act together. We build platforms for collective action — from street drives to school workshops.
We work in partnership with Noida Authority, Traffic Police, RWAs and government bodies — not in opposition to them.
Every volunteer contribution is acknowledged. We publicly celebrate civic champions at all levels — individual, team and institutional.
One-time events create noise; sustained habits create change. Our programmes are designed for long-term, repeatable impact.
A five-tier organisation designed for clarity, accountability and scale.
Max 5 Members
Vision, sponsorship and strategic guidance. Meet quarterly. Brand custodians and external ambassadors.
Max 10 Members
Overall planning and execution. Monthly meetings. Finalise annual action plan, budget management and partnerships.
Track Leaders
Each focus area has 1 Track Leader and 1–2 Co-Leaders responsible for planning, execution and reporting.
On-ground Force
On-ground execution, event support, outreach, data collection and community feedback.
Citizens of Noida
Participation in events, spreading awareness and acting as city ambassadors.
Multiple formats to engage citizens of every age, background and interest.
Building bridges across institutions, communities and sectors.
Amity University and leading degree colleges of Noida provide venues, volunteers and academic support.
CSR support from Infosys Foundation and corporates helps fund programmes and reach employees.
RWAs are the ground-level engines — activating neighbourhoods, sectors and housing societies.
Joint awareness booths, traffic etiquette campaigns and safety drives with Noida Traffic Police.
Collaboration with the Authority on clean-up drives, plantation and public infrastructure reporting.
First-aid training, senior citizen assistance and community health awareness partnerships.
Noida I Care is not a one-time campaign — it is a movement with a decade-long vision.
A comprehensive handbook on civic sense distributed to every household, school and office in Noida.
Showcase one sector as a national benchmark for best civic practices — replicable across the city.
A city-wide annual celebration of civic champions, volunteer achievements and community milestones.
Extend the model to Ghaziabad, Greater Noida, Faridabad — creating a regional civic movement.
Join the Noida I Care movement. Register as a volunteer and become a civic champion in your sector.